“More importantly, amplifying who we are as Hella Cocktail Co. ![]() “This is more about continuing to build an all-star team and building more inventory to fulfill the growing demand from our 20,000 outlets,” he said. Hella Cocktail Co.’s team will focus heavily on brand amplification upon closing their fundraise, according to Pinkard. Uncle Nearest has always paired brilliantly with their groundbreaking Bitters & Sodas, and as I’ve been on my '100 Cities in 100 Days' CEO Thank You Tour, I’ve already begun to see our accounts swap out bitters in our cocktails for Hella." We have already begun introducing the brand to our more than 25,000 accounts, so everyone is able to taste the excellence in the products the Hella team has been putting out. will have the full support of the Uncle Nearest team. Once I learned that, I reached into Jomaree and said, ‘What do you need? It’s yours.’ We could not be prouder to back these three incredible leaders, who have bootstrapped this brand for a decade, never compromising on quality or messaging, and who have grown their company at such a rapid yet sustained pace that they’ve proven their brand is here to stay.”Īdditionally, Weaver told me: "Hella Cocktail Co. “What I didn’t know is the brand was founded by three men of African American, Mexican, and Jewish descent. Under Weaver’s leadership and vision, Uncle Nearest Premium Whiskey has become the most-awarded Bourbon and American Whiskey of 2019, 2020, and 2021 and this month announced that its sales exceeded 100 million through October 2022, with an on-track forecast to more than double that total by the end of 2023. Uncle Nearest Premium Whiskey is wholly and independently owned by Uncle Nearest, Inc. “Our team members were already pairing their Bitters & Soda with Uncle Nearest, so I knew their products were made with excellence. Visit one of these locations or buy online. Weaver, a New York Times Best-Selling author, was set to write her next book about Nathan Green, known to family and. was an absolute no brainer,” Weaver said in a statement. Fawn Weaver, the CEO of Uncle Nearest Whiskey, is working to change that. Hella Cocktail is by far the largest investment by Uncle Nearest Ventures, according to Pinkard. The fund has previously invested in Sorel Liqueur, a modern artisanal Caribbean-inspired liqueur created by Jackie Summers, also known as Jack From Brooklyn, who found himself to be the only Black person in the U.S. Uncle Nearest Ventures was created by the company’s founder and CEO Fawn Weaver to invest in minority, particularly BIPOC and women, founded, owned and led brands with “the greatest potential to grow into long-standing legacy” ones, according to its website. Uplifting Minority Founders Through Uncle Nearest Ventures “Our values are aligned so closely that we felt so lucky to find each other.” ![]() ![]() “We're both rooted in very diverse backgrounds with both companies dedicated to inclusivity,” added Pinkard. Uncle Nearest's latest investment coincides with Hella Cocktail recent launch of Bitters & Soda.
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